I am a strategic creative director marrying strategy, creativity and technology to craft memorable digital experiences.
A problem solver at heart with over 30 years of experience, I have worked in a Fortune 500 firm as well as several design agencies. I have partnered with large clients across different industries converting their business needs into innovative and intuitive solutions. I have also been a creative mentor leading and scaling design teams fostering collaboration, ingenuity and care. My strengths include business strategy, creative vision, client relationships, team leadership and design execution.
Work
Creating a digital product for Global Travel Retail Ambassadors from a concept utilizing the Salesforce platform.
Data visualization to track supplier emissions and uncover hidden details in the information built on a custom platform.
Defining and building the company's Design System that powers all their digital products.
Building a set of tools that include Artificial Intelligence (AI) to streamline the set up process for a new product category.
Running a workshop to envision the digital future of AT&T and define a path forward to reinvigorate the brand.
A collaborative effort to manage and distribute the COVID-19 vaccine established at the height of the pandemic.